\t\t\t\t\u00c9t af de boomende forretningsomr\u00e5der nu og i tiden fremover vil v\u00e6re mobile services. Hos Google er mantraet blevet “Mobile first” n\u00e5r nye services udvikles. Man starter alts\u00e5 med at se p\u00e5, hvordan det skal udvikles til mobiltelefoner – mere pr\u00e6cist smartphones.<\/p>\n
Ved et arrangement gennemf\u00f8rt af iKRAFT<\/a> forleden gennemgik S\u00f8ren Eskildsen fra Alexandra Instituttet <\/a>nogle af de almindelige pris- og indtjeningsmodeller p\u00e5 mobilomr\u00e5det:<\/p>\n Betal pr. download<\/strong> – et bel\u00f8b pr. download af f.eks. musik eller andre filer.<\/p>\n Abonnement<\/strong> – en fast pris for en periode med ubegr\u00e6nset eller n\u00e6rmere defineret forbrug. <\/strong><\/p>\n Demo eller ligth-version<\/strong> – gratis version men betaling for s\u00e6rlige features.<\/strong><\/p>\n Annoncefinansieret<\/strong> – gratis med leverand\u00f8ren tjener p\u00e5 annoncering.<\/strong><\/p>\n Subsidieret <\/strong>– gratis eller billig p\u00e5 grund af st\u00f8tte fra f.eks. det offentlige.<\/strong><\/p>\n Mikrobetaling<\/strong> – meget sm\u00e5 betalinger pr. gang med f.eks. l\u00e6ser en artikel eller bruge en funktion. Betaling pr. SMS er vel i princippet en mikrobetaling.<\/strong><\/p>\n Affiliate marketing<\/strong> – betaling for henvisning til andre services, websites etc.<\/p>\n <\/p>\n Det minder til forveksling om de almindelige forretningsmodeller p\u00e5 WWW, men den eneste forskel er jo strengt taget ogs\u00e5 at terminalen ligger i lommen i stedet for at st\u00e5 p\u00e5 skrivebordet eller p\u00e5 sk\u00f8det.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":" \u00c9t af de boomende forretningsomr\u00e5der nu og i tiden fremover vil v\u00e6re mobile services. Hos Google er mantraet blevet “Mobile first” n\u00e5r nye services udvikles. Man starter alts\u00e5 med at se p\u00e5, hvordan det skal udvikles til mobiltelefoner – mere pr\u00e6cist smartphones. Ved et arrangement gennemf\u00f8rt af iKRAFT forleden gennemgik…<\/p>\n","protected":false},"author":1,"featured_media":823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47,39],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indtjening","category-prismodel"],"_links":{"self":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":0,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media\/823"}],"wp:attachment":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}