{"id":1219,"date":"2012-10-02T20:18:39","date_gmt":"2012-10-02T18:18:39","guid":{"rendered":"http:\/\/forretningsmodellen.dk\/?p=1219"},"modified":"2012-10-02T20:18:39","modified_gmt":"2012-10-02T18:18:39","slug":"hvis-kunderne-sidder-med-likviditeten-sa-skaf-pengene-hos-dem","status":"publish","type":"post","link":"https:\/\/businessmodelarchitect.dk\/index.php\/2012\/10\/02\/hvis-kunderne-sidder-med-likviditeten-sa-skaf-pengene-hos-dem\/","title":{"rendered":"Hvis kunderne sidder med likviditeten, s\u00e5 skaf pengene hos dem&#8230;"},"content":{"rendered":"<p>\t\t\t\tDet lyder smart at sige venture kapital og business angels, n\u00e5r man skal tale om finansiering af et iv\u00e6rks\u00e6tterprojekt, men som jeg h\u00f8rte amerikaneren <a href=\"http:\/\/www.esade.edu\/faculty\/ken.morse\" target=\"_blank\" rel=\"noopener\">Ken Morse fra MIT<\/a> sige ved et foredrag for nogle \u00e5r siden: &#8220;What&#8217;s wrong with the customer?&#8221; Hvis man s\u00e6lger til forbrugermarkedet, s\u00e5 betyder de seneste \u00e5rs p\u00e5holdenhed og opsparing, at det faktisk er kunderne der sidder med likviditeten, s\u00e5 hvorfor ikke skaffe finansieringen der?<\/p>\n<p>Det kan man godt regne ud, hvis man er k\u00f8bmand. I alt fald bem\u00e6rkede jeg forleden et tv-indslag om, hvordan Brugsen i Gr\u00f8nbjerg har skaffet likviditet ved at g\u00f8re det muligt for faste kunder at indbetale et m\u00e5nedligt bel\u00f8b p\u00e5 forh\u00e5nd, som de s\u00e5 kan handle ind for. Det svarer til en rentefri forh\u00f8jelse af kassekreditten og giver en helt anden likviditet.<\/p>\n<p>Jeg kender ikke ordningen i detaljer, men det kr\u00e6ver naturligvis nogle loyale kunder, der \u00f8nsker at bakke op &#8211; eller m\u00e5ske nogle kundefordele.<\/p>\n<p>L\u00e6s mere hos <a href=\"http:\/\/www.dhblad.dk\/nyheder\/2012\/9\/7\/kunderne-i-groenbjerg-betaler-forud\" target=\"_blank\" rel=\"noopener\">Dansk Handelsblad<\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det lyder smart at sige venture kapital og business angels, n\u00e5r man skal tale om finansiering af et iv\u00e6rks\u00e6tterprojekt, men som jeg h\u00f8rte amerikaneren Ken Morse fra MIT sige ved et foredrag for nogle \u00e5r siden: &#8220;What&#8217;s wrong with the customer?&#8221; Hvis man s\u00e6lger til forbrugermarkedet, s\u00e5 betyder de seneste&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[67,94],"class_list":["post-1219","post","type-post","status-publish","format-standard","hentry","category-ressourcer","tag-finansiering","tag-ressourcer-2"],"_links":{"self":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":0,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}