{"id":3156,"date":"2019-03-31T21:15:06","date_gmt":"2019-03-31T19:15:06","guid":{"rendered":"http:\/\/forretningsmodellen.dk\/?page_id=3156"},"modified":"2019-03-31T21:15:06","modified_gmt":"2019-03-31T19:15:06","slug":"kundevaerdi","status":"publish","type":"page","link":"https:\/\/businessmodelarchitect.dk\/index.php\/business-model-architect-academy\/bma-moduler\/kundevaerdi\/","title":{"rendered":"Kundev\u00e6rdi"},"content":{"rendered":"\n\t\t\t\t\n<p class=\"wp-block-paragraph\">Kategorien KUNDEV\u00c6RDI hj\u00e6lper dig til at t\u00e6nke over, hvorfor kunderne egentlig k\u00f8ber din l\u00f8sning og dermed, hvad du b\u00f8r fremh\u00e6ve i markedsf\u00f8ringen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men den kan ogs\u00e5 virke den anden vej rundt og s\u00e6tte tanker i gang om udvikling af din l\u00f8sning, s\u00e5 den giver v\u00e6rdi p\u00e5 flere omr\u00e5der. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brug kortene i Business Model Architect s\u00e5dan her:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r du skal kortl\u00e6gge forretningsmodellen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e6lg de kort, som bedst beskriver kundev\u00e6rdien af jeres l\u00f8sning. Alts\u00e5 den prim\u00e6re grund til at kunderne k\u00f8ber jeres l\u00f8sning. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis du v\u00e6lger mere end et par stykker, s\u00e5 l\u00e6g dem i prioriteret orden og sp\u00f8rg dig selv: Hvilken v\u00e6rdi skal fremh\u00e6ves i overskriften p\u00e5 jeres annoncer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r du skal udvikle forretningsmodellen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sp\u00f8rg dig selv for hver enkelt kort:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvad nu hvis det skulle v\u00e6re sandt for vores virksomhed? Hvad nu hvis kunderne skulle v\u00e6lge os p\u00e5 grund af den v\u00e6rdi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;og hvis de allerede v\u00e6lger os p\u00e5 grund af det, hvad kunne f\u00e5 os til at st\u00e5 endnu st\u00e6rkere p\u00e5 denne v\u00e6rdi? Hvordan kunne vi v\u00e6re suver\u00e6nt bedre end konkurrenterne p\u00e5 dette?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kategorien KUNDEV\u00c6RDI hj\u00e6lper dig til at t\u00e6nke over, hvorfor kunderne egentlig k\u00f8ber din l\u00f8sning og dermed, hvad du b\u00f8r fremh\u00e6ve i markedsf\u00f8ringen. Men den kan ogs\u00e5 virke den anden vej rundt og s\u00e6tte tanker i gang om udvikling af din l\u00f8sning, s\u00e5 den giver v\u00e6rdi p\u00e5 flere omr\u00e5der. Brug kortene&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3156","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/3156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/comments?post=3156"}],"version-history":[{"count":0,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/3156\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/3153"}],"wp:attachment":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media?parent=3156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}