{"id":3150,"date":"2019-03-31T17:13:02","date_gmt":"2019-03-31T15:13:02","guid":{"rendered":"http:\/\/forretningsmodellen.dk\/?page_id=3150"},"modified":"2019-03-31T17:13:02","modified_gmt":"2019-03-31T15:13:02","slug":"kunder-3","status":"publish","type":"page","link":"https:\/\/businessmodelarchitect.dk\/index.php\/business-model-architect-academy\/bma-moduler\/kunder-3\/","title":{"rendered":"Kunder"},"content":{"rendered":"\n\t\t\t\t\n<p class=\"wp-block-paragraph\">Kategorien KUNDER hj\u00e6lper dig med at generere id\u00e9er til kundesegmenter og reflektere over, hvem I \u00f8nsker at sigte efter som kunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brug kortene s\u00e5dan her:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kig p\u00e5 kortene \u00e9n af gangen og sp\u00f8rg jer selv:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvem skulle v\u00e6re jeres prim\u00e6re kundesegmenter, hvis I skulle bruge kortet som retningslinie?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e6lg h\u00f8jst 1-3 segmenter pr. kort. Mange vil v\u00e6re gengangere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis I p\u00e5 forh\u00e5nd ved, hvilke kriterier I vil v\u00e6lge kunder efter, s\u00e5 kan I n\u00f8jes med at brainstorme over disse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eksempel:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niche<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvilke nicher findes der I markedet? Hvilke kundegrupper &#8211; gerne sn\u00e6vre &#8211; har s\u00e5 specifikke behov, at de ikke er tilfredse med de brede l\u00f8sninger p\u00e5 markedet?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som t\u00f8j- eller skobutik eller som fx fris\u00f8r kan man m\u00e5ske specialisere sig i en bestemt subkultur og dens t\u00f8j- og h\u00e5rmode. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e6kst (og Betalingsevne)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvilke befolkningsgrupper eller brancher er i v\u00e6kst og vil v\u00e6re det i fremtiden?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeg har arbejdet med v\u00e6rkt\u00f8jsfabrikker, der fokuserer p\u00e5 st\u00f8bev\u00e6rkt\u00f8j til medicinalindustrien, da denne forventes at v\u00e6re i v\u00e6kst i lang tid fremover. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dertil kommer, at medicinalindustrien ogs\u00e5 tjener godt og har god BETALINGSEVNE. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kategorien KUNDER hj\u00e6lper dig med at generere id\u00e9er til kundesegmenter og reflektere over, hvem I \u00f8nsker at sigte efter som kunder. Brug kortene s\u00e5dan her: Kig p\u00e5 kortene \u00e9n af gangen og sp\u00f8rg jer selv: Hvem skulle v\u00e6re jeres prim\u00e6re kundesegmenter, hvis I skulle bruge kortet som retningslinie? V\u00e6lg h\u00f8jst&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3150","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/3150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/comments?post=3150"}],"version-history":[{"count":0,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/3150\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/3153"}],"wp:attachment":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media?parent=3150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}