{"id":169,"date":"2011-03-17T16:25:37","date_gmt":"2011-03-17T15:25:37","guid":{"rendered":"http:\/\/forretningsmodellen.dk\/?page_id=169"},"modified":"2011-03-17T16:25:37","modified_gmt":"2011-03-17T15:25:37","slug":"forretningsmodel","status":"publish","type":"page","link":"https:\/\/businessmodelarchitect.dk\/index.php\/forretningsmodel\/","title":{"rendered":"Forretningsmodellen &#8211; trin for trin"},"content":{"rendered":"\n\t\t\t\t\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"http:\/\/forretningsmodellen.dk\/wp-content\/uploads\/2012\/10\/Forretningsmodellen-BORDMODEL-DA-841x841-v3-550x550.jpg\" alt=\"\" class=\"wp-image-1460\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">F\u00e5 inspiration til nyt\u00e6nkning af forretningsmodellen<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/kundevaerdi\/\">Kundev\u00e6rdi<\/a> &#8211; hvorfor k\u00f8ber kunderne jeres produkt?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/positionering\/\">Positionering<\/a> &#8211; hvor nyt og anderledes er det?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/prisniveau\/\">Prisniveau<\/a> &#8211; hvad skal prisniveauet v\u00e6re?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/oplevelsescyklus\/\">Oplevelsescyklus<\/a> &#8211; hvorn\u00e5r skaber I v\u00e6rdi?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/kunder\/\">Kunder<\/a> &#8211; hvem er kunderne?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/kunderelationer\/\">Kunderelation<\/a> &#8211; hvordan betjener I kunder? Hvordan etablerer, fastholder og udvikler I relationen?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/kanaler\/\">Kanaler<\/a> &#8211; hvordan f\u00e5r I produktet ud til kunderne?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/ressourcer\/\">Ressourcer <\/a>&#8211; hvilke ressourcer giver en konkurrencefordel?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/aktiviteter\/\">Aktiviteter <\/a>&#8211; hvad er eller vil vi v\u00e6re gode til?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/partnere\/\">Partnere<\/a> &#8211; hvordan kan partnerskaber styrke os?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/indtaegter\/\">Indt\u00e6gter <\/a>&#8211; hvordan kan vi tjene penge?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/pris\/\">Prismodel<\/a> &#8211; hvordan b\u00f8r prisen fasts\u00e6ttes?<\/li><li><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/omkostninger\/\">Omkostninger<\/a> &#8211; hvordan b\u00f8r vores omkostningsstruktur v\u00e6re?<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Produkt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvad vil vi levere?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/kundevaerdi\/\">Kundev\u00e6rdi<\/a> &#8211; hvorfor k\u00f8ber kunderne vores produkt eller ydelse?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/positionering\/\">Positionering<\/a> &#8211; hvor nyt og anderledes er det vi tilbyder?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/prisniveau\/\">Prisniveau<\/a> &#8211; hvilket prisniveau skal produktet have?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/oplevelsescyklus\/\">Oplevelsescyklus <\/a>&#8211; hvorn\u00e5r i k\u00f8bs- og forbrugsprocessen skaber vi unikke oplevelser og v\u00e6rdi?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Organisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvodan vil vi lave det?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/ressourcer\/\">Ressourcer<\/a> &#8211; hvilke ressourcer kr\u00e6ver det at starte og drive virksomheden?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/aktiviteter\/\">Aktiviteter<\/a> &#8211; Hvad laver vi i virksomheden?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/partnere\/\">Partnere<\/a> &#8211; hvordan samarbejder vi med andre?<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Salg<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvordan vil vi s\u00e6lge det?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/business-model-architect-academy\/bma-moduler\/kunder\/\">Kunder<\/a> &#8211; hvem er vore kunder?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/relation\/\">Kunderelation<\/a> &#8211; hvordan betjener vi vore kunder? Hvordan etablerer, fastholder og udvikler vi kunderelationer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/kanaler\/\">Kanaler &#8211; <\/a>hvordan f\u00e5r vi produktet ud til kunderne?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\u00d8konomi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvordan vil vi tjene penge?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/indtaegter\/\">Indt\u00e6gter<\/a> &#8211; hvordan tjener vi penge?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/pris\/\">Prismodel <\/a>&#8211; hvordan fasts\u00e6ttes prisen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omkostninger &#8211; hvordan er vores omkostningsstruktur?<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n<p><\/p>\n<p>[unordered_list style=&#8221;bullet&#8221;]<\/p>\n<ul>\n<li>Produkt &#8211; Hvad vil vi levere?<\/li>\n<li>Salg &#8211; Hvordan skal det s\u00e6lges?<\/li>\n<li>Organisation &#8211; Hvordan kan vi lave det?<\/li>\n<li>\u00d8konomi &#8211; Hvordan tjener vi penge p\u00e5 det?<\/li>\n<\/ul>\n<p>[\/unordered_list]<\/p>\n<h2>4 x 3 trin i opbygningen af en forretningsmodel<\/h2>\n<p>Det er naturligvis lidt mere kompliceret end som s\u00e5, men hver af Aage Damgaards 4 sp\u00f8rgsm\u00e5l kan deles op i 3 delsp\u00f8rgsm\u00e5l.<\/p>\n<p>Se hvordan i nedenst\u00e5ende video &#8211; som jeg lidt ubeskedent har lavet p\u00e5 engelsk i f\u00f8rste omgang, s\u00e5 den ogs\u00e5 kunne bruges p\u00e5 <a href=\"http:\/\/businessmodelarchitect.eu\">BusinessModelArchitect.eu<\/a>.<\/p>\n<p><!-- This version of the embed code is no longer supported. Learn more: https:\/\/vimeo.com\/help\/faq\/embedding --> <object width=\"640\" height=\"480\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=60330732&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\"><embed width=\"640\" height=\"480\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=60330732&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\"><\/object><\/p>\n<p>[hr]<\/p>\n<h2>&nbsp;N\u00e6ste skridt&#8230;<\/h2>\n<p>Nu har du overblikket over forretningsplanens struktur, s\u00e5 nu er du klar til at dykke dybere ned i det enkelte element.<\/p>\n<p><a href=\"http:\/\/forretningsmodellen.dk\/forretningsmodel\/kundevaerdi\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1596 alignleft\" title=\"Start her\" src=\"http:\/\/forretningsmodellen.dk\/wp-content\/uploads\/2011\/03\/start-her.gif\" alt=\"Tag f\u00f8rste trin i opbygning af forretningsmodellen her...\" width=\"253\" height=\"67\"><\/a><\/p>\n<h2>&nbsp;<\/h2>\t\t","protected":false},"excerpt":{"rendered":"<p>F\u00e5 inspiration til nyt\u00e6nkning af forretningsmodellen Kundev\u00e6rdi &#8211; hvorfor k\u00f8ber kunderne jeres produkt? Positionering &#8211; hvor nyt og anderledes er det? Prisniveau &#8211; hvad skal prisniveauet v\u00e6re? Oplevelsescyklus &#8211; hvorn\u00e5r skaber I v\u00e6rdi? Kunder &#8211; hvem er kunderne? Kunderelation &#8211; hvordan betjener I kunder? Hvordan etablerer, fastholder og udvikler I&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-169","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":0,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/pages\/169\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media?parent=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}