{"id":3364,"date":"2024-11-09T15:25:36","date_gmt":"2024-11-09T15:25:36","guid":{"rendered":"https:\/\/businessmodelarchitect.dk\/?post_type=ht_kb&#038;p=3364"},"modified":"2024-11-11T18:26:45","modified_gmt":"2024-11-11T18:26:45","slug":"kundevaerdi","status":"publish","type":"ht_kb","link":"https:\/\/businessmodelarchitect.dk\/index.php\/knowledge-base\/kundevaerdi\/","title":{"rendered":"Kundev\u00e6rdi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kundev\u00e6rdien er grunden til, at kunden k\u00f8ber vores produkt eller ydelse. Det kan naturligvis godt v\u00e6re en kombination af flere \u00e5rsager. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begrebet kundev\u00e6rdi er i t\u00e6t familie med v\u00e6rditilbud (value proposition) og job-to-be-done. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nogle generelle eksempler p\u00e5, hvorfor kunder v\u00e6lger en bestemt l\u00f8sning kan v\u00e6re:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/businessmodelarchitect.dk\/index.php\/knowledge-base\/spare-tid\/\" data-type=\"ht_kb\" data-id=\"3366\">Spare tid <\/a><\/strong>&#8211; l\u00f8sningen kan hj\u00e6lpe kunden med at spare tid. Fx Hello Fresh m\u00e5ltidskasser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d8ge indt\u00e6gter <\/strong>&#8211; l\u00f8sningen kan hj\u00e6lpe kunden med at \u00f8ge sine indt\u00e6gter. Fx Nordnets handelsplatform. Eller mere risikabelt Danske Spil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spare penge nu<\/strong> &#8211; l\u00f8sningen sparer kunden penge her og nu. Fx happy hour, ugens tilbud, billige produkter p\u00e5 Temu. Detailk\u00e6den Normal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reducere totalomkostninger &#8211; l\u00f8sningen er billigst i det lange l\u00f8b for kunden, selvom anskaffelsesprisen m\u00e5ske er relativt h\u00f8j. Fx tidl\u00f8se designerm\u00f8bler, t-shirts der holder form og farve, k\u00f8leskab i energiklasse A. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businessmodelarchitect.dk\/index.php\/knowledge-base\/produktivitet\/\" data-type=\"ht_kb\" data-id=\"3322\">Produktivitet<\/a> &#8211; l\u00f8sningen g\u00f8r kunden mere produktiv. Fx en kraftig computer til videoredigering eller fibernet med hurtigere internetforbindelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businessmodelarchitect.dk\/index.php\/knowledge-base\/forenkling\/\" data-type=\"ht_kb\" data-id=\"3325\">Forenkling<\/a> &#8211; l\u00f8sningen g\u00f8r livet mere enkelt for kunden. Fx en elcykel som alternativ til bil i bytrafikken. Eller en charterrejse med all inclusive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businessmodelarchitect.dk\/index.php\/knowledge-base\/bekvemmelighed\/\" data-type=\"ht_kb\" data-id=\"3329\">Bekvemmelighed<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sundhed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tryghed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e6rlighed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e6ring og udvikling<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00e6llesskab<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underholdining<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leg og fritid<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virkelighedsflugt<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c6stetik og sk\u00f8nhed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativitet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identitet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frihed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e6redygtighed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mening og transcendens<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundev\u00e6rdien er grunden til, at kunden k\u00f8ber vores produkt eller ydelse. Det kan naturligvis godt v\u00e6re en kombination af flere \u00e5rsager. Begrebet kundev\u00e6rdi er i t\u00e6t familie med v\u00e6rditilbud (value proposition) og job-to-be-done. Nogle generelle eksempler p\u00e5, hvorfor kunder v\u00e6lger en bestemt l\u00f8sning kan v\u00e6re: Spare tid &#8211; l\u00f8sningen kan&#8230;<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"ht-kb-category":[106],"ht-kb-tag":[109,105,108,107],"class_list":["post-3364","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-kundevaerdi","ht_kb_tag-job-to-be-done","ht_kb_tag-kundevaerdi","ht_kb_tag-vaerditilbud","ht_kb_tag-value-proposition"],"_links":{"self":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/ht-kb\/3364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/comments?post=3364"}],"version-history":[{"count":4,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/ht-kb\/3364\/revisions"}],"predecessor-version":[{"id":3372,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/ht-kb\/3364\/revisions\/3372"}],"wp:attachment":[{"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/media?parent=3364"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/ht-kb-category?post=3364"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/businessmodelarchitect.dk\/index.php\/wp-json\/wp\/v2\/ht-kb-tag?post=3364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}